How to Boost Sales During the Fall Season Without Selling Pumpkin-Flavored...
Pumpkins, pumpkins everywhere. Those big, orange squashes aren’t just for carving anymore. They rule the autumn season, and it seems that everything is pumpkin-themed lately, and it’s become a...
View ArticleAre Celebrity Endorsements Worth the Risk?
Social media has become a major platform for celebrity endorsements, and it seems as if more and more brands are utilizing their power for publicity. Celebrities are used to promote a wide range of...
View ArticleThe Best Time to Start Your Holiday Promotions
It’s almost October, and you may have already started seeing ads for Thanksgiving and Christmas. It seems like every year the holidays begin just a little bit earlier. Like, for example, Starbucks...
View Article4 Tips For Better Visual Marketing
Creating a solid visual brand helps tie together all of your visual content across all marketing channels. Using imagery to draw in viewers is an incredibly effective way for brands to get noticed, and...
View ArticleHow Color Plays a Part in Marketing and Branding
Color can often be an afterthought. Sometimes, a color is chosen for aesthetic purposes, because it just seems to fit. However, its role in marketing, advertising and branding is more prominent than...
View ArticleMarketing Trends to Watch For in 2016
Can you believe that the new year is already creeping up on us? Well, even if you can’t, there are still some great things to look forward to. A clean slate, new years resolutions to keep (or not to...
View ArticleSocial Media Tips to Make Your Holiday Marketing Shine
The holidays are here, are you ready? Nearly everyone is rolling out their annual holiday sales and promotions. If there aren’t any big selling plans to be had, some of the easiest ways to promote...
View ArticleHow to Use Pantone’s Colors of the Year in Graphic Design
In the midst of the holidays, Pantone rolls out their specially chosen shade to represent the upcoming year in hopes to spark inspiration for creatives. Starting in 2000 with Cerulean blue, a team of...
View ArticleWhy Using Media Images Can Land You in Hot Water
Images and content can be found by the millions with just a quick Google search. The internet is so abundant with photos and other media content that using one may not seem like that big of a deal....
View ArticleMillennials and Mobile – how to harness their spending power
Millennials and Mobile are a match made in heaven. You know it as well as we do, Millennials and Mobile, can’t have one without the other. According to the Census Bureau, there are over 83.1 million...
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