Emoji Marketing: How and Why it Works For Brands
Since marketers and advertisers have shifted their attention from the Millennial generation to “Generation Z,” we have seen a definite change in advertising methods in the digital world. Marketers have...
View Article4 Reasons Print Media isn’t Going Anywhere
There’s been a ton of talk over whether or not digital media will eventually snuff out traditional medias like print and newspaper. With people spending more time with their handheld devices and...
View Article5 Tips for Better Branding
Branding is incredibly important for a company’s growth and for developing a loyal following and relationship with it’s consumers. However, brand is more than just a nice logo. When you are thinking of...
View Article5 Advertising Mistakes You May Not Realize You’re Making
Great advertising can be phenomenal for a business’s success. Companies can crank out excellent ads with just as excellent results, but they can just as likely create some not-so-awesome ones due to...
View ArticleWhy Storytelling is Important for Branding
When consumers are exposed to hundreds and thousands of advertising messages a day, it becomes easy to tune out or make it difficult for advertisements to resonate and even harder to keep consumer...
View ArticleWhy Images Are Crucial for Marketing Effectiveness
Marketing outlets like blogs or social media require a little more than just a great headline and copy. We live in a time where nearly everyone has a smartphone and have the ability to play...
View ArticleBack-to-School Selling Ideas
September is just around the corner, and so is back-to-school shopping. Backpacks, pens, pencils and other various supplies are sought out in preparation for the first day of classes, which is an...
View ArticleBig Advertising Ideas For a Small Budget
When advertising on a budget, seeing successful multi-million dollar advertising campaigns can be a bit discouraging. Not all businesses can afford television commercials, radio or billboard ads....
View ArticleForget What You Know About Targeting Millennials
Recent studies by Carat tells us that the Millennial generation are more than just the typical digital native. This group of individuals aged somewhere between 15-35 have been generalized so much that...
View ArticleHow to Boost Sales During the Fall Season Without Selling Pumpkin-Flavored...
Pumpkins, pumpkins everywhere. Those big, orange squashes aren’t just for carving anymore. They rule the autumn season, and it seems that everything is pumpkin-themed lately, and it’s become a...
View ArticleAre Celebrity Endorsements Worth the Risk?
Social media has become a major platform for celebrity endorsements, and it seems as if more and more brands are utilizing their power for publicity. Celebrities are used to promote a wide range of...
View ArticleThe Best Time to Start Your Holiday Promotions
It’s almost October, and you may have already started seeing ads for Thanksgiving and Christmas. It seems like every year the holidays begin just a little bit earlier. Like, for example, Starbucks...
View Article4 Tips For Better Visual Marketing
Creating a solid visual brand helps tie together all of your visual content across all marketing channels. Using imagery to draw in viewers is an incredibly effective way for brands to get noticed, and...
View ArticleHow Color Plays a Part in Marketing and Branding
Color can often be an afterthought. Sometimes, a color is chosen for aesthetic purposes, because it just seems to fit. However, its role in marketing, advertising and branding is more prominent than...
View ArticleMarketing Trends to Watch For in 2016
Can you believe that the new year is already creeping up on us? Well, even if you can’t, there are still some great things to look forward to. A clean slate, new years resolutions to keep (or not to...
View ArticleSocial Media Tips to Make Your Holiday Marketing Shine
The holidays are here, are you ready? Nearly everyone is rolling out their annual holiday sales and promotions. If there aren’t any big selling plans to be had, some of the easiest ways to promote...
View ArticleHow to Use Pantone’s Colors of the Year in Graphic Design
In the midst of the holidays, Pantone rolls out their specially chosen shade to represent the upcoming year in hopes to spark inspiration for creatives. Starting in 2000 with Cerulean blue, a team of...
View ArticleWhy Using Media Images Can Land You in Hot Water
Images and content can be found by the millions with just a quick Google search. The internet is so abundant with photos and other media content that using one may not seem like that big of a deal....
View ArticleMillennials and Mobile – how to harness their spending power
Millennials and Mobile are a match made in heaven. You know it as well as we do, Millennials and Mobile, can’t have one without the other. According to the Census Bureau, there are over 83.1 million...
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